Tomorrow’s going to be busy, so I’ll go ahead and blog a little early.
My last post was mostly about a new promotional technique I’m trying out. At the end, I mentioned one particular book that wasn’t benefiting from it at all–DAUGHTER OF THE DIGRACED KING.
That prompted me to take a closer look at that book in particular, paying special attention to how I’d set it up on Amazon–the categories, keywords, and the blurb.
DAUGHTER OF THE DISGRACED KING was initially in the Fantasy->General and Romance->Fantasy categories. While there is a strong romantic element (in fact, I usually describe it as a fantasy romance), that really is more of a subplot, so the book doesn’t belong in the (overcrowded) Romance category at all. I’ve moved it into Young Adult Fantasy instead. Young Adult isn’t actually a category on Amazon, but a combination of category (Juvenile Fiction->Fantasy), age range (minimum 13 years) and key words (Young Adult) will get it there. (Actually, I’m not certain the key word is necessary any more, but it certainly doesn’t hurt.)
The original key words were: Coming of Age, Magic, Love, Princess, Prince, Forest, and Magic University
Those last three were horrible choices.
After some consideration and consultation with others (Thank you Victorine Lieske), the new key words are: Coming of Age, Magic, Love, Princess, Fantasy, Young Adult, and Rebellion.
Coming of Age is a subgenre of fantasy only available by using that keyword. It denotes a (usually) young character moving out into a wider world and especially learning to accept and channel whatever it is that makes them special. In fantasy, of course, this is often magic.
Magic, though central to the plot, unfortunately gets it thrown into Sword and Sorcery, which, while not totally off base, is not entirely accurate, either. For one thing, none of my major characters ever touch a sword, though a couple of side characters do.
Love should get it into Romantic Fantasy, but that hasn’t shown up as one of its categories, yet.
Princess, well, I’m advised that some readers do search for princess stories and Ailsa is a princess, so I left it.
Fantasy is probably a waste, here, actually. It has some usefulness in the Young Adult category, but likely not for this genre. Perhaps I’ll think of something better later on.
Young Adult may be useful in getting it squarely into Young Adult, rather than Childrens. Though the age range may have done that just as well.
Rebellion, while accurate for this story, may or may not do it any good.
Next time, I’ll blog about changes to the blurb.
After making these changes, I went ahead and tried a repeat of the free promotion to test them out. That was probably a mistake. It hadn’t been long enough (two weeks) since the last promotion. It’s gotten barely a fraction of the downloads it got the first time. I need to be more patient.
Also, something I need to take into consideration as I plan this out for the future. While the rankings of all the other books have improved and, so far, stayed in better position than their starting points, my page reads have tanked over the last week.
That may have nothing at all to do with this promotion scheme, but you can bet it’s something I’ll be keeping an eye on going forward.
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