For an indie author, the reality is that you’re never working on just one task. There are always other things that need attention, too. And I’m not just talking about real life things like walking the dog, doing the laundry, or fixing dinner.
One of those tasks is marketing the books that are already out. I likely don’t spend nearly enough time on this. I’m not very good at it and writing new stories is so much more fun. Therefore, this month, along with working on the prequel to BECOME and on improving my time management, I’ve been trying something suggested by a fellow writer.
For the last two weeks, I’ve checked on the Amazon ranking of my books, picked the two lowest (with certain caveats) and made them free for a day. The only promotion I do is to create a tweet and post it in a couple of my Facebook groups for retweets. It costs nothing–at least nothing out of pocket and only a little time to put the tweet together.
Each time, I’ve given away about 250 books. Some of those might be new readers who wouldn’t have tried one of my books otherwise. Some might even leave a review. But the main goal is to inch those books up in the rankings to make them more visible on Amazon.
Over the two weeks, I’ve learned a few things:
First, I’m going to have to revise that schedule. Maybe only do one book a week and possibly skip a week now and then. This is because my catalog currently consists of:
- Three stand-alone novels. (THE BARD’S GIFT, FIRE AND EARTH, and DAUGHTER OF THE DISGRACED KING)
- Two series. (Chimeria (currently BLOOD WILL TELL and BLOOD IS THICKER) and DUAL MAGICS (THE SHAMAN’S CURSE, THE VOICE OF PROPHECY, BEYOND THE PROPHECY, and WAR OF MAGIC).
- Three boxed sets (BY SWORD, TALE, OR MAGIC; CHIMERIA , DUAL MAGICS )
- And a handful of shorter works. (“Heart of Oak”, “The Music Box”, “Becoming Lioness”, “Wyreth’s Flame”, and “Modgud Gold”)
I’ve already done a one-day promotion for each of the stand-alones and for BLOOD WILL TELL. THE SHAMAN’S CURSE isn’t eligible until March because I ran a Kindle Countdown deal for it already this period and you can’t do both within the 90-day enrollment period.
I have deep concerns about the utility of running this kind of free promotion for subsequent books in a series or the shorter fiction. And I’m not willing to give away the boxed sets. I might do a one-day discount on them, though.
But the other, perhaps more interesting, thing that I learned is that it mostly worked–with one glaring exception. Three of the four books I’ve tried so far have gone up in the rankings and, while they have slipped back a little over time, they have not gone back to their previous ranking yet.
The fourth book actually ranks lower now than it did before the promotion. That book is DAUGHTER OF THE DISGRACED KING.
And now I have to figure out why. I have some ideas I’m working on. More on that next time.