My initial steps into self e-publishing haven’t exactly set the world on fire. Not that I expected them to. It would be nice, of course, but so would winning the lottery and they’re both about equally likely. Fortunately, I had more than one goal in e-publishing these stories (and a couple more to come over the next few months).
One of the things self e-publishing is going to force me to do is learn to market. This is a good thing. Someday, when I have an agent and a publishing contract, I’m going to need to know this.
I’m not doing it very well, yet, which would surprise absolutely no one who knows me. As a Girl Scout, I was the little girl who knocked on doors (yes, we used to sell door-to-door back then) and ask “You don’t want to buy Girl Scout cookies, do you?” My marketing technique has improved some since then. But then, it had so very far to go to start with. It could hardly have gotten worse, now could it?
It’s not something I really can work on effectively, or have any way to discern whether I’m doing it well or not, without something to market. So, I’m feeling my way, a little at a time, into marketing my ebooks, experience that I hope will serve me well later on. Over the next weeks and probably months, I’ll be stretching slowly–and sometimes probably painfully–out of my comfort zone.
Things that I expect to be trying out soon.
- Twitter: I’ll have to break down my resistance to anything that resembles a chat. I’ve always hated chat rooms. (I was only ever in a couple for classes that I was taking.)
- Pinterest: I’m a little worried about finding still another way to waste some of my writing time, but SFWA had a recent guest blog on how this can help an author.
- Audio books: I just bought a microphone so I can record my e-pubbed works, starting with “Heart of Oak” (it’s much shorter). I’ve got the microphone installed. Now I have to learn how to use the recording software. Maybe I’ll put some of my early efforts up here.
- I also want to put my books up for sale on GoodReads. It’s another outlet. But to do that, I’ll have to get my own e-pub compiler, because that’s the only format GoodReads will accept.
- And I’m still working my way through Smashwords Marketing Guide.
- I don’t think I’m up to running contests on my blog, yet. Maybe a little one later on. Last week I got a taste of what I definitely don’t want to do, though. You don’t want to leave your readers feeling cheated. I think that may be a subject for another blog post.
Any other marketing suggestions? I need all the help I can get.